Why Asia should matter?

28 June 2010

Up to 43 percent of the world’s online population will reside in Asia by 2013, according to projections from Forrester Research. And China will account for 17 percent of the global online population.

In mobile, eMarketer forecasts China will have 1.3 billion subscribers and 957 million mobile Web users by 2014. The consultancy projects there will be more people accessing the Web on their cell phones in the country than the entire population of the U.S. in 2010.

Other digital marketing facts in Asia include:

  • Internet users in Asia Pacific spent more than 5.6 trillion minutes online in 2009, and bought $7 billion in virtual goods, according to the Asia Pacific Digital Marketing Handbook.
  • Nearly half of all search activity (44.1 percent) across the region in September 2009 took place on Google; representing 17 billion searches. (comScore)
  • India’s Internet population grew to 71 million, a year-on-year increase of 42 percent in 2009; 51 million of them are active users. (Economic Times)
  • Japan has around 21.8 million social network users. Around half of them actively manage their profiles, according to Universal McCann.
  • The Philippines has more than 10.6 million Facebook users and is ranked eighth in the world in terms of countries with highest number of using the social networking site, reports Inside Facebook.

Source taken from: http://www.clickz.com/3640741

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