BY DARWIN G. AMOJELAR Senior Reporter
Wednesday, 09 June 2010 00:00
AFFLUENT young Filipinos are expected to spend more time surfing the Internet through mobile phones because of attractive tariffs and demand for social networking, according to Nielsen Media Philippines.
In its Net Index Study, Nielsen Media said that mobile Internet usage has grown from zero in 2009 to 5 percent this year, with 40 percent of users planning to spend more time online.
Mobile Internet access is skewed to young adults ages 20 to 39.
“We see that it’s going to be a consistent trend, given that the cost of devices and Internet access are going down,” Jay Bautista, executive director of Nielsen Media, said.
Telecommunication firms such as Smart Communications Inc. offers SurfUNLIMITED for P50 a day, while Globe Telecom has Super Surf for P20 a day.
Nielsen Media said that activities driving mobile Internet usage are instant messaging with 77 percent; e-mail, 75 percent; and short messaging service (SMS), 59 percent.
The research firm added that social networking is the most popular social media activity with 53 percent followed by user-generated content at 30 percent.
Blogging and forums are least popular with 7 percent and 11 percent, respectively.
“With a generation of young Filipinos growing up as digital natives, understanding their media habits is critical to understanding the future,” Jack Madrid, Yahoo! Philippines general manager, said.
He added that the Philippines is one of the fastest-growing markets for the Internet in Southeast Asia.
The study said that Metro Manila is home to the largest user-base of Internet in the country, but Tier 2 cities such as Tuguegarao, Olongapo, Dumaguete, Angeles, Baguio, Bacolod and Legazpi, are catching up.
The country has about 29.7 million Internet users.
The study. commissioned by Yahoo!, aims to provide a rigorous and strategic “big picture” overview of Internet users—from their online activities, cross-media usage habits, lifestyles and psychographics to their brand preferences.